Mumbai: CEAT Ltd., has launched SecuraDrive CIRCL, the road-ready passenger car tyre designed with up to 90% sustainable materials.
With this innovation, CEAT strengthens its position as a technology-driven, sustainability-focused brand in the premium automotive segment.
Developed at CEAT’s state-of-the-art R&D hub in Halol, SecuraDrive CIRCL is available in two variants—one with 50% and another with 90% sustainable content. This makes it the highest sustainable-content passenger car tyre ever introduced in India after extensive road testing.
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Targeted at urban consumers aged 25–45 years from Tier 1 cities, the innovation aligns with the growing trend of sustainability as a lifestyle and status choice. The tyre delivers eco-conscious mobility while ensuring world-class performance, safety, and durability.
Patented Global-First Innovations
CEAT has integrated three pioneering, patented solutions into SecuraDrive CIRCL:
- Unified Biopolymer Inner Liner: Simplifies material usage and lowers emissions during manufacturing.
- Glycerol-Based Accelerator: Replaces petroleum-derived chemicals with a bio-based alternative.
- Anti-Static Silica Conductive Solution: Eliminates the use of conventional carbon black while maintaining electrical conductivity and passenger safety.
These innovations make SecuraDrive CIRCL a benchmark for sustainable tyres, proving that premium performance and eco-consciousness can coexist seamlessly.
Arnab Banerjee, MD & CEO, CEAT Ltd., said: “SecuraDrive CIRCL is a breakthrough that demonstrates how India can lead in sustainable mobility. Achieving 90% sustainable content in a road-ready tyre is redefining eco-innovation and performance, while reinforcing CEAT’s vision of being a premium, future-ready brand.”
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Lakshmi Narayanan B, CMO, CEAT Ltd., added: “Consumers today want products that reflect their values. With SecuraDrive CIRCL, CEAT delivers a product that combines innovation, safety, and sustainability without compromise.”
SecuraDrive CIRCL: Pricing and Availability
SecuraDrive CIRCL will be available at CEAT’s premium retail outlets and authorised dealerships across key markets starting September 2025. The tyre is priced at ₹12,999 for the 90% sustainable variant and ₹8,999 for the 50% sustainable variant.
